Brief: Bring a taste of nostalgia to the masses in the new Muller Originals launch.
This campaign leverages the classic 'Let's Get Ready to Rhumble' track to get people excited for the new Apple Crumble flavour.
The work references the original song's music video and gives it a yoghurty, humorous twist.
The campaign includes VOD, social, OOH and murals inspired by the graffiti from the video.
Let's Get Ready to Crumble
SOCIAL
CREDITS: Klaudia Mróz (Junior Creative-Art Director) Andreas Ioannides (Junior Creative-Copywriter) Dipesh Mistry (Associate Creative Director) Drew Haselhurst (Associate Creative Director) Emma Houlston (Creative Director) Colin McKean (Creative Director) Sophia johnson (Senior Creative) Sophie Szilady (Senior Creative) Chloe Victoria Hughes (Director)
BRIEF: Establish Old El Paso's superiority against supermarkets'
own brands.
This campaign plays into the importance of OEP's iconic seasoning mixes and the idea that it's the mix that makes it special (the mix being the spice profiles but also the people themselves).
Campaign stretches across a TVC refresh, OOH, social and POS.
The Mix Makes It
OOH
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SOCIAL
CREDITS: Klaudia Mróz (Junior Creative-art directior) Andreas Ioannides (Junior Creative-copywriter) Dipesh Mistry (Associative Creative Director) Drew Haselhurt (Associative Creative Director) Ariana Balsaras (Producer) Christina Caillard Sean Kelly Holly Stockley Adam Hinton (designer) James Perry (Studio Manager) Jana Hajkova (Artworker) Bilal Singh-Butt (post producer) Mehmet Altar (post producer)
OTHER
SOCIAL
Set of social posts celebrating National Fajita Day.
With the UK and France being OEP's main markets, their iconic landmarks got wrapped fajita style.
National
Fajita Day
CREDITS: Klaudia Mróz (Junior Creative-Art Director) Andreas Ioannides (Junior Creative-Copywriter) Ross Neil (Deputy Executive Creative Director)
BRIEF: Showcase Walkers' quality and care that goes into their crisp production.
These posters draw parallels between the farmers' love of potatoes and peoples' love for the crisps through visual symmetry.
So you can love Walkers
OOH
CREDITS: Klaudia Mróz (Junior Creative-Art Director) Andreas Ioannides (Junior Creative-Copywriter) Dipesh Mistry (Associate Creative Director) Drew Haselhurst (Associate Creative Director) Matt Lloyd (Deputy Executive Creative Director)
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BRIEF: Reintroduce and differentiate funkypigeon.com in the market.
Funkypigeon's new mascot
-Funky brings much needed flavour and attitude to the brand.
This campaign, uses social first approach to encourage people to put more effort into celebrating their close ones.
Give a Funk?
SOCIAL
CREDITS: Klaudia Mróz (Junior Creative-Art Director) Andreas Ioannides (Junior Creative-Copywriter) Adam Griffin (Associate Creative Director) Rob Spicer (Creative) Mark Orbine (Creative Director)
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BRIEF: Promote Kwik Fit's sponsorship of West Brom club.
OOH
OOH campaign with playful copy giving a nod to West Brom fans.
Posters also decorated the stadium from pitchside and scoreboards to bathroom stalls.
West Brom Sponsorship
BRIEF:
Radio campaign focused on vehicle safety during summertime.
BRIEF:
Show KwikFit's commitment to sustainability through Project TREE.
Campsite
Fishing
Lake
Ferry
Those 4 ads take inspiration from classic spy movie planning scenes and talk about getting away for a holiday.
Summer getaways
Display plinth featuring a custom made transparent rubber tyre. It's a conversation piece and symbol now used during various automotive panels.
Transparent Tyre
Cheeky Valentine's day card giving a sneak peak into a new prospective campaign. It features a hand drawn illustration inspired by vintage valentine cards' Cupids.
V Day Card
Tent card showing KwikFit's curated driving Spotify playlists.
Playlists by KwikFit
CREDITS: Klaudia Mróz (Junior Creative-Art Director) Andreas Ioannides (Junior Creative-Copywriter) Jade Sturman (Associate Creative Director) Tori Fannon (Associate Creative Director) Tony Hector (Head of Art)
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Brief: Promote comparethemarket's collab with CAFFÉ NERO.
Using a rendition of Shania Twain's 'I feel like a woman', the campaign plays into classic urges for coffee and snacks, with 'feeling like a Nero'.
This OOH/DOOH is a simple showcase using CTM's iconic tone and humour.
I feel like a Nero
Landscaping
Classic character driven radio ad encapsulating CTM's premise 'Don't wombat it, meerkat it' with its dynamics.
Landscaping
CTM decided to sponsor The Hundred cricket competition and we've made the most of it. Stadium got branded with banners, fans cheered with wombat paws. Even Carl joined in as a mascot!
CTM X HUNDRED
Various social posts which were a part of CTM's Newsroom social platform.
All posts subtly referenced a current moment in culture and provided a social commentary from the pov of the CTM characters.
All videos were kept lofi and made by us in the office using the CTM plush toys and our craft skills.
Newsroom
CREDITS: Klaudia Mróz (Junior Creative-Art Director) Andreas Ioannides (Junior Creative-Copywriter) Clem Woodward (Senior Creative) George Wait (Creative Director)
BRIEF: Promote a new set of Charlie Bigham's ready meals.
This campaign subtly showcases the ease, quality and wide range of Charlie's meals while showcasing the new flavours they bring to the table.
Charlie's new Indian Banquet
OOH
DOOH
RADIO
Light Lunch
CREDITS: Klaudia Mróz (Junior Creative-Art Director) Andreas Ioannides (Junior Creative-Copywriter) Will Wright (Senior Creative) James Morgan (Senior Creative) Ross Neil (Deputy Executive Creative Director)
BRIEF: Tell Sage's brand story and encourage potential new employees to join their ranks.
This recruitment video serves as a visual manifesto for Sage. It showcases their culture, ambitions and worker benefits through their brand word. I had to get creative, repurposing existing ads into a completely new narrative.
Sage Recruitment Video
BRIEF: Bring Sage's strategical success to life.
This video showcases how Sage's strategy helped them stand out in the market and brought them commercial success.
Sage Case Study
Series of animations themed around winter holidays time in various parts of the world.
Holiday Animations
Series of banners highlighting Sage's benefits for accountants.
Banners
CREDITS: Klaudia Mróz (Junior Creative-Art Director) Andreas Ioannides (Junior Creative-Copywriter) Dipesh Mistry (Associate Creative Director) Drew Haselhurst (Associate Creative Director)
BRIEF: Promote watching and betting on NFL games in the UK.
Social first campaign promoting an unusual service- a wake up call. NFL fans can use our custom ringtone with the voice of Harry Redknapp to make sure they don't miss the NFL game happening at night.
Stay up for the touchdowns
CREDITS: Klaudia Mróz (Junior Creative-Art Director) Andreas Ioannides (Junior Creative-Copywriter) Max Simmance (Creative) Jake Smith (Creative) Jon Gledstone (Chief Creative Officer)
BRIEF: Promote a competition made by Vans collab with an African surf brand.
Social video inspired by MamiWata design aesthetic, explaining the competition '1 foot in Africa'.
1 foot in Africa
CREDITS: Klaudia Mróz (Junior Creative-Art Director) Andreas Ioannides (Junior Creative-Copywriter) Jon Gledstone (Chief Creative Officer) Rahul Sonegra (Junior Designer)
